The program is an in-depth program spread over three years wherein the student gets to learn all the various aspects of media and communication. The course prepares students for careers in Advertising, Journalism, and mass communication. Graduates will use their preparation to work in areas such as newspapers, magazines, radio, television, the World Wide Web, public relations, publication design, photojournalism, and media research. The attempt is also to demystify the learning of advertising-of concepts, ideas, and observations and jargon-by trying to simplify and explain them in as people-friendly terms as possible. In this three-year program, students develop the basic skills required for planning, creating, and implementing marketing communications activities. These include conceptualizing, copywriting, layout, production, and media selection. Students learn the place of advertising in the marketing mix, while practicing their creative and client-service skills in workshops, with the student newspaper, and with the student agency. The program integrates the development of professional skills with theoretical consideration of the role of the media in society.

The program provides training combined with intellectual and creative problem-solving approach geared towards work in the media industry. The intention is to produce professionals who are creative, versatile practitioners capable of producing imaginative and intelligent work through a repertoire of practical, inventive, and analytical skills. This course will develop students' awareness of professional practice in media industry. They will learn about roles in newsrooms, as well as the market forces, which govern a freelance journalistic career. The program raises awareness of ethical issues, financial matters, copyright issues, and agencies. Students will develop a working knowledge of the major principles of media planning and buying, audience measurement, media research, new media technology, segmentation, and marketing strategy. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.

An intelligent TV journalist knows how to practice the craft but also knows the principles that underlie the practice and how they affect the work. This course will serve as a broad-based introduction to both principles and practice. It introduces electronic resources that are now part of everyday life for a journalist. This program provides training combined with intellectual and creative problem-solving approach geared towards work in the television industry. The intention is to produce professionals who are creative, versatile practitioners capable of producing imaginative and intelligent work through a repertoire of practical, inventive, and analytical skills. This course will develop students' awareness of professional practice in TV journalism. They will learn about roles in newsrooms, as well as the market forces, which govern a freelance journalistic career. The program raises awareness of ethical issues, financial matters, copyright issues, and agencies.

Still photography Course aims to spread the knowledge of photography and its nuances to students, hobbyists, amateur photographers, freelance photographers and all photography lovers, through devoted teaching, detailed practical training, real time assignments and counseling. This program enables students to develop their skills and knowledge across a range of photographic techniques. It has particular value in developing those skills associated with producing record and reference images, which students may wish to use as a primary source for their own work and research.