New Delhi, March 28, 2006: "Hindi can be used as a powerful medium for effective communication to the desired critical mass. Backed by the support of massive readership throughout the country, any news covered in Hindi newspapers reaches the target mass more accurately and efficiently."

This was opined at a seminar on the Growing Scope of Hindi Media, organized by the College of Media and Communications (CMAC). The seminar focused on the power of Hindi media and the various possibilities of enhancing usage of Hindi as a medium to communicate.

Mr. Ram Saran Joshi, Former Director of Makhan Lal Charturvedi University, Journalist and Head of the Hindi Division at NISCORT, Mr. Madhusudan Anand (Senior Editor Nav Bharat Times) Mr. Om Thanvi (Editor Jansatta) and Mr. Uday Sinha Executive editor (Dainik Bahskar) were the prominent speakers who enlightened the gathering by sharing their valuable experience developed over the years working in Hindi media.

The seminar witnessed a unified need of promoting Hindi Journalism as the most viable carrier option for the students of mass communications. "With Hindi Being our national language, the need to promote it becomes more obvious," Mr. Joshi, said.

He further pointed out that, Hindi journalism offers a highly promising carrier as many new Hindi publications and news channels on television and radio have emerged during the past decade. This has given rise to an increased demand for more and more qualified journalists, which finally boils down to better job opportunities for the young and aspiring candidates.

"The Hindi print and electronic media has in fact staged a comeback to define all forecasts and international trends. The recent spurt in ad spend on Hindi media as compared on English media by educational institutes, retail, real estates, consumer durables, automobiles further powered by FMCG sector is a clear sign of growing popularity and far reach of Hindi media." Mr Madhusudan anand said.

The domestic media, till recent past, witnessed an unprecedented growth in the print media. While the overall print readership grew by 28 per cent, Hindi newspapers grew by 68 per cent, Telegu newspaper 63 per cent and English newspapers by 36 per cent. Quietly, but clearly the new growth has been in the domestic regional print media.

According to the 2005 annual edition of the FICCI-Pice Waterhouse Coopers report, "The overall print media is expected to grow at a CAGR of 12 per cent and will reach Rs 19,500 crore by 2010 from the current size of Rs 10,900 crore".

Since the overall expected growth rate will be the second slowest among the various media segments, next only to the piracy-stricken music industry, the need to innovate is being felt across the world, and Indian print players are waking up to the challenges from their clan, and other media streams. Redesigns and new formats are just some of the routes being explored, to remain relevant to a rapidly changing demography flaunting its command over technology.

College of Media and Communications (CMAC) is one of the leading private colleges of India imparting quality education to students of journalism (both print and television), advertising and mass communication. CMAC took the initiative of promoting Hindi journalism as the institute realized that Hindi journalism has a great role to play in awakening the country. CMAC has established numerous campuses in various cities throughout the country including Delhi, Mumbai, Bangalore, Hyderabad, Kochi and Bhopal.

CMAC, in anticipation of the steady convergence of communication technology such as television, computer and the Internet, prepares students for rapidly growing employment opportunities in mass communication through a strong focus on experimental and innovative thought processes and learning as well as an introduction to the theoretical and critical principles of media as a discipline. The educationists at CMAC have compiled Core Curriculum after extensive research on the industry to skill their scholars with the up to date work techniques to understands even the most complicated professional courses like Still Photography, editing, etc.

CMAC fulfils the need of technically qualified professionals in the print media, electronic media, advertising, public relations and corporate communication sectors. Thus, it is rated as one of the best options to obtain the theoretical and practical knowledge of media industry.

The seminar concluded with a general notion that backed by several advantages of Hindi Media, its rate of growth and prominence and shall continue to improve in the years to come.

The CMAC seminar in session. Prominent Speakers and Director CMAC can be seen

A view of the audience.

Chief guests Ram Saran Joshi and Om Thanvi (Editor - Jansatta)

Mr Ram Saran Joshi answering student queries.