" Creativity in the contemporary world can be defined as commercial creativity and the job of the promo producer is that of an artist who plays with cinematic tools to create a message that sells an event or establishes the channel identity." was the essence of the lecture delivered by Mr. Debangshu Chaudhary Promo producer ESPN Star Sports.

In 'CMAC Colloquium' series at Rai foundation, Mr. Chaudhary spoke to the students about the similarities and differences in advertising films and channel promotional/promo films. He emphasized that the job of a Promo producer in a news channel is definitely more hectic as compared to that in a sports channel. The urgency of producing promotional films in news channels is as great as the news itself.

Mr. Debangshu has been associated with Television for the past decade and is with ESPN Star Sports for the last five years out of which for 2 years he was in Singapore.