CMAC
CMAC
HOW CMAC BUILDS GREAT CAREERS

REAL SUCCESS
CMAC
“ I always wanted to make my mark in Public Relations. College of Media and Communication was my friend, philosopher and guide throughout. It is a very friendly place that lets you be the way you are. The professors are excellent and go out of their way to help you. If Media and Communication is what you want to get into, look no further!"
- Prachi Agrawal
- Public Relations Manager , HMV
CMAC curriculum goes hand in hand with industry trends and demands. The Programs provide training combined with intellectual and creative problem-solving approach geared towards work in the media industry. The intention is to produce professionals who are creative, versatile practitioners capable of producing imaginative and intelligent work through a repertoire of practical, inventive, and analytical skills. This course will develop students' awareness of professional practice in journalism. They will learn about roles in newsrooms, as well as the market forces, which govern a freelance journalistic career. The program raises awareness of ethical issues, financial matters, copyright issues, and agencies.

The clearer the fundamentals, the better is the ability to learn, apply, adapt, and keep adding to your knowledge base. We at CMAC create strong minded individuals who are apt with the best available resources and believe in life-long learning. The attempt is to demystify the learning of media communication concepts, ideas, and observations and jargon-by trying to simplify and explain them in as people-friendly terms as possible.

Students at CMAC undergo intensive training with an industry perspective. The training programs in the various fields are developed in close consultation with industry. The hands on exposure and practical knowledge imparted during the training program makes them fit for the various career avenues in the media industry. We constantly upgrade the curriculum according to the latest industry practices; our students learn all the necessary skills to become successful and to take on varied challenges of their media jobs.
Our Academic System
The objective of the programs at CMAC is to prepare students for winning careers in the mass media by giving them a broad understanding of modern communication strategies and their role in society. Students will develop the critical and analytical skills needed for professional pursuits through exploring the relationships between the media and society, the media and individuals, and the ethical values that guide media practices and professional standards.

Students at CMAC get training by working on a number of real time projects. This includes Industry Interaction, Discussion forum, Alumni Café Campus Newspapers, producing a News Bulletin, making Documentary Films, Research Projects, Industry visits, Cultural Festivals, student events, film clubs, participation in national and international seminars & conferences, lead active discipline based clubs and societies.

Industry Interaction :
Students interact with media industry in three unique ways- First is "How to Become Me" lecture series where students get the opportunity to meet media stalwarts. Second is "Colloquium" where students meet mid carrier media personalities and third are "Alumni Café" where students on weekly basis interact with fresh entrants of media industry.

  • How to Become Me - Aspirations of youth are achievements of greats: CMAC endeavors to put both face to face through a lecture series "How to Become Me." This series hosts stalwarts of the media world, who give Gyan & Guidance to our students. The achievers of the media world, the big names, the people who have carved their own niche, are well known, well recognized and are living dreams of Gen- X tell how they become what they are. This series answers what was the journey like, what adversities did they brave, was this what they wanted to become, and many more insights.

  • Colloquium - is a platform where CMAC students meet media personalities from leading media houses. The Media luminaries share their experiences and acquaint the students with the challenges lying ahead in the industry. The series provides CMAC students with glimpses of real processes, problems and challenges of the media world. We believe that during the studies, students weave their dreams and 'CMAC Colloquium' gives strands of reality to their dreams. CMAC students share a common platform with media bigwigs from leading media houses. CMAC students discuss, enquire, expand their knowledge base, and become aware of the latest developments in media world and otherwise.

  • Alumni Café - CMAC is an ever-increasing family of students, teachers, parents, etc. Every year some students move in this family and some move out to join the marketplace as CMAC ambassadors. Every member of this community is special. All CMAC students develop their own story of success and achievements while they carve a unique niche in the industry. Every week alumni student shares his or her experiences as a fresher in this dynamic and glamorous industry. Besides struggle, they also discuss the current trends and career prospects of the industry.

Campus Newspapers :
  • CMAC Journal - The purpose of journal is to give students hands on experience of all the stages of media publication. The exercise takes place under the guidance of senior faculty. At the same time, it creates a platform for advertising students to create and place advertisements and carry out campaigns in the journal.

  • Ad Buzz - Advertising students bring out "Ad Buzz" a paper that keeps the campus informed of the latest news from media world, new product launches, latest national and international advertising campaigns and agency news. Both the journals have a student editor and provide an opportunity to students to hone their writing, editing and layout skills.

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News Bulletin :
  • News Edge - Our students from journalism stream produce and present TV program, "News Edge." This TV program is more of a multi disciplinary endeavor. Student teams are involved in all stages of production from conceptualization to implementation. This helps our students hone the most relevant and hands on expertise to producing and managing a TV program all on their own.

CMAC
CMAC

Documentaries :
  • Zarina : A film by CMAC students was awarded "The Best Student Film," and "Best Audience Voted Film," in "Jeevika 04," a documentary film festival organized by Center for Civil Society, on livelihood issues.

  • Mid Short - An Experimental Truth - Directed by CMAC student was selected for screenings in 2005 at Shoot & Sight Film Festival, Big Picture Film Festival, Noida and Mumbai International Film Festival.

Research Project :
  • Delhi Citizen Handbook 2006 - Our students worked as research assistants with Center for Civil Society (CCS). CCS is a center of excellence and think tank for research on governance and policy issues

Teaching & Learning Methodology
In keeping with the philosophy of student centered learning, the teaching methodology at College of Media and Communication (CMAC) emphasizes the importance of learning through direct experience. This helps promote the development of independent learning and transferable skills in our students. A combination of teacher- supervised and teacher-independent learning activities at individual and group levels are integrated into the scheme of learning and teaching. Our Students are optimally involved in assessment of his/her own progress through a measure of faculty and peer feedback.

Assignment work is the cornerstone of our student led learning. From conceiving, planning, and researching an activity that is aligned with curricular outcomes, to implementing and reflecting on actual experiences-students employ a vast range of creative tools. All this serves to expand along with their knowledge base, their range of communicative and managerial skills. Fields studies, data gathering, laboratory activity, case studies, work-based assignments, seminars, presentations, group discussions- all form part of a student's independent learning process.

Learning Outcomes, in teaching parlance, refers to the skills that a student must attain while working in a particular context. These may address the aims of a single unit or more. Where units are closely, linked, integrated assignments are worked out to aid mutual unit development. In order to 'achieve' a unit or more, it is imperative that all its learning outcomes are met and the process of meeting those is recorded.

All these methods of learning help our students gain the best of skills and aptitudes to work in a competitive environment of Media Industry.

Life Skills
For the overall development of students, we imbibe in students Life Skills like Dedication, Commitment, Hard Work, Reliability, Sincerity, Team Spirit, and Transparency. We also conduct industry perspective building classes, and encourage students to learn a foreign language. It is mandatory for students to organize and attend internal events with media and other industry partners. This adds to their skills and increases their chance for placements.

Classes in Personal Communication are not only about verbal but also nonverbal communication like mannerism, style, dressing up, social interaction, voice modulation, etc. Business and corporate communication courses include business writing, knowledge of diverse industries, presentation skill reporting, and analysis. Surveys of CEOs and HR Managers emphasize the importance of Life Skills as being the top-most parameter for employability. So CMAC provides this great opportunity to every student to imbibe capabilities that can help make there dreams come true with appropriate Life Skills.